Internet marketing, or online marketing, refers to promoting and marketing efforts that use the Web and e-mail to drive direct sales via e-commerce as well as sales leads from Web sites or emails. Internet marketing and online advertising efforts are regularly used in with traditionalistic types of advertising like radio, television, newspapers and magazines. Internet marketing have some specialized areas such as Web marketing, email marketing and social media marketing:
Web marketing includes e-commerce Web sites, promotional or informative Web sites, online advertising on search engines.
Email marketing involves both advertising and promotional marketing efforts via e-mail messages to current and prospect customers.
Social media marketing involves both advertising and marketing.SoftwareXprts put their efforts via social networking sites like Face book, Twitter, YouTube etc for the promotion and benefit of the company.